How To Get Your Customers To Read What You Write
You have a PhD's vocabulary and want to use it. Unfortunately, no one knows what you are writing about on your Website, get frustrated and leave. Don't let this happen to you!
When people use the Web to find what they need, they don't want to wade through endless paragraphs of words with which they need to use a dictionary to understand. People would rather leave your site and go to someone else.
Keep customers on your site by using...
The Golden Rules Of Website Content:
1. Keep content valid and original
- Make content readable that fits the needs of the reader (clear and well written)
- Do not steal from other sites
2. Keep it current
- Update your site monthly so as to keep repeat customers interested
3. Keep it consistent
- Your whole site should have a unified look and feel
4. Keep it credible
- Look like you are a bigger business than you actually are
5. Keep it convenient
- Make it easy to use and to get the info they need
6. Keep it clear
- “I know what you need/want… this is how you get it.”
7. Keep it simple
- text to a minimum
- use everyday language (no geek speak)
- uncluttered site layout
