Articles

10 Myths About Business Websites

tyson — Tue, 28 Oct 2008 09:02:37 -0700

Here's the truth about the most common misconceptions people have about Websites and online marketing:

1. "If I create a Website, it will automatically be at the top of Google search results."

The truth is that getting a good position in search engine results takes more than just creating a Website and submitting your domain name. Each search engine has its own formula for determining which order sites appear in its search results. Basically, to get the best ranking possible for your site:

How the Web Works

tyson — Fri, 02 May 2008 18:31:49 -0700

When you enter a Website address in your browser or click on a link, a lot goes on behind the scenes to get you the information you're looking for. Here's a brief overview of the process of viewing a Web page.

How Email Works

tyson — Fri, 02 May 2008 18:30:17 -0700

Overview

When you send someone an email, you don't send it directly from your computer to their computer. A series of email servers passes your message along until it finally is read by the recipient.

How to Pick an Effective Domain Name

calista — Thu, 27 Sep 2007 13:43:17 -0700

What is a Domain Name?

Domain names were developed so that easily remembered names and phrases could be used to identify Websites in the Internet. No two parties can ever hold the same domain name.

A domain name represents you and your business. If you don’t have your own domain name you won’t be able to promote your business on the Web.

How to Create an Unforgettable Slogan

calista — Thu, 27 Sep 2007 12:32:44 -0700

What Is A Slogan?

A slogan or tagline is a sentence placed after your company name or product name that helps to give it an identity and a positive image. It's really a brief advertising slogan that is consistently displayed with your business name.

How to Choose a Business Name That Sells

calista — Thu, 27 Sep 2007 11:38:35 -0700

Create A Good First Impression

Customers get their first impression of your business from your business name. If you choose a bad name for your business, your customers may take their business elsewhere. You will have a hard time convincing them that your business is worth their money.

How to Use Search Engines to Promote Your Website

calista — Tue, 21 Aug 2007 15:46:54 -0700

"Hmmm... where do I find widgets on this Website. Maybe if I click on "Products" it will show me what I want. No that wasn't it. Maybe this...No. Oh well, I will just go to the competitor's website and shop there instead."

Make shopping for products or finding information easier for your customers by adding your site to a Search Engine Directory.

Newsletters 101

calista — Tue, 21 Aug 2007 15:31:45 -0700

What Is A Newsletter?

A newsletter is an informal publication, simple in format and style, and provides specific information to a defined audience. Since the contents of a newsletter are targeted to a specific audience, it is more likely to be read in its entirety.

Keep Your Customers Happy With Inventory and Order Status

calista — Tue, 31 Jul 2007 14:12:46 -0700

Why Are Inventory And Order Status Important To Your Customer?

Imagine this...

A customer has just selected a product on your site, entered in their credit card, address and shipping information, only to find out that the item is no longer in stock. They have just waisted valuable time and not only that, they are disappointed in not geting what they wanted. They don't trust your company very much now. They probably won't go through the hassle of ordering something else not knowing if it too is out of stock. Goodbye customer.

7 Rules for Website Content

calista — Tue, 31 Jul 2007 13:53:27 -0700

How To Get Your Customers To Read What You Write

You have a PhD's vocabulary and want to use it. Unfortunately, no one knows what you are writing about on your Website, get frustrated and leave. Don't let this happen to you!

When people use the Web to find what they need, they don't want to wade through endless paragraphs of words with which they need to use a dictionary to understand. People would rather leave your site and go to someone else.

Keep customers on your site by using...

Before Making a Website: Know Your Market!

calista — Tue, 31 Jul 2007 13:47:05 -0700

Why Is Knowing Your Market So Important?

All potential customers have unique abilitIes and needs that need to be met by your Website in order for these customers to feel comfortable enough to pay you money.

Knowing your market and catering to their Internet style will increase the likelyhood of a sale.

How an Identity Can Help Your Business Stand Out From the Crowd

calista — Tue, 31 Jul 2007 13:35:21 -0700

What Is A Business Identity?

It is what makes your business stand out from the competition. It involves a unique, instantly recognizable logo. It also includes a consistent color palette that is used in all your marketing materials and your Website along with text font options that help your business have a consistent image that customers will become comfortable with and come to rely on.

How Personalization Can Help Promote Your Website

calista — Tue, 31 Jul 2007 13:20:52 -0700

Why is personalization important?

Have you ever visited a Website and were surprised to see that they remembered your name, address, previous order and important dates (anniversary, birth date, etc.). How did you feel about visiting a Website that knew so much about you? Were you pleasantly surprised or a little unnerved?

How to Market Your Website Using List Feed Programs and Universal Shopping Carts

calista — Tue, 31 Jul 2007 13:16:56 -0700

What Are List Feed Programs?

A list feed is a file of your inventory that you make available to aggregators so that they can display your products on their sites. You pay to be where the customers are going to search for a specific product.

How to Market Your Website to Other Countries

calista — Tue, 31 Jul 2007 13:08:45 -0700

Of course, you know that the Internet is available around the world, and you want to start offering your products to a different country, but you don’t know where to start. Below are some helpful tools to make your Website competitive in the global market.

Look Local to Your Global Customer

Get a Website domain name that is appropriate for that country (e.g. France uses the “.fr” extension instead of our .com)
read more

How to Market Your Website With Email

calista — Tue, 31 Jul 2007 12:47:40 -0700

Why Is EDM (Electronic Direct Mail) Important For My Business?

EDM is one of the most inexpensive and effective marketing tools available for online marketing. EDM encourages past customers to become loyal customers. Loyal customers are more likely to encourage their friends and family to buy from you or use your services.

More customers on your EDM list are likely to return to your site when reminded to do so for special offers or new services and products.