"Hmmm... where do I find widgets on this Website. Maybe if I click on "Products" it will show me what I want. No that wasn't it. Maybe this...No. Oh well, I will just go to the competitor's website and shop there instead."
Make shopping for products or finding information easier for your customers by adding your site to a Search Engine Directory.
Why Are Search Engines Powerful?
A search engine will increase “qualified” traffic to your site. Shoppers who know exactly what they want, do comparison shopping, and are ready to buy it. The longer your business has been listed on a search engine, the higher the ranking above your competitors.
Some things to keep in mind...
More work required to keep accurate records of what you sell on your site. The more you resubmit to an engine, they might lower your ranking and the you will have to work your way to the top again.
Procedure
Link submission to the top ten search engines (Yahoo, MSN, Lycos, Netscape, InfoSeek, Excite, AltaVista, Snap, Looksmart, AskJeeves, GoTo, iWon, Google)
- Make sure your site is running smoothly before submitting
- Use a meta description tag that includes a unique descriptive paragraph for each page that describes what you sell/do
- Submit your URL by personally entering your information on their site (these are given priority and a higher ranking)
- Submit your link on other sites to be cataloged when crawled by a search engine
- Link all your existing sites together
- Keep site light on images and rich in text, making it easier to catalog
- Leave image size parameters off or the search engine flags it as a bad information
- Use natural language directories (e.g. “AskJeeves.com”)
- Pay for relevancy words (e.g. “Looksmart.com” and “GoTo.com”) by bidding on the the most relevant words that drive traffic to your site
- Must choose words according to your traffic data
- It is better to use a product model name for electronic equipment rather than a general keyword
- Pay for sales not clicks
