What is a Business Identity?
A business identity is what people see, their first impression, your "brand", the feeling they get from looking at your business card, using your Website, or reading your brochure.
You want your identity to project qualities that will attract and retain customers:
- Professional: you look like you know what you're doing
- Friendly: welcoming and non-threatening
- Quality: concern for the customer and attention to detail
- Dependable: experienced and reputable
- Unique: you offer something that your competitors don't offer
Everything that a customer sees should reinforce that identity.
How We Can Help You Project the Right Image
Your business can have a positive, consistent image without paying a corporate-sized price. We will work with you to develop a unique and professional look.
- Business name and slogan
- Website domain name
- Logo
- Color palettes
- Fonts
