What They Wanted
- Allow potential advertisers to easily get rate and layout information
- Let readers submit online forms for classified ads and subscriptions
- Provide searchable editorial, cover photo archive and dealer locator
What We Did
Created business identity
We created a logo that projected a feeling of power and machines that would appeal to the magazine's primarily male audience.
We created a color scheme that created a feeling of action, strength, and technology.
Created Website
We designed a Website that would be easy for the magazine's readers to quickly navigate to the forms they needed. The visual style of the site was created to reflect the hi-tech machinery featured in the magazine and to appeal to it's largely male audience.
The Website was created from scratch to have these custom features:
- Interactive ad cost calculator (DHTML/JavaScript)
- Searchable editorial archive that allows users to view past articles, e-mail articles to others, and view/download articles in Adobe PDF format (PHP/MySQL) and complete Cover Photo Gallery
- Dealer locator database and interactive map for finding nearest dealers
- RSS newsfeed for new articles, events calendar, and site news.
- Classified ad and subscription forms (linked to MS Access databases)
- Password-protected back-end for employees to update site content
We also helped them with the following:
- Registered the domain name and worked with a Web hosting company to set up custom email accounts and to increase security
- Converted 5-years of magazine covers to thumbnail and full-size images
- Implemented Google Adsense program to increase revenue from the site
Results
Advertisers and agencies can get information and calculate ad costs on their own instead of requiring a sales associate. 62% of subscription requests and 87% of classified ads are now processed online instead of requiring employee data entry. Website traffic increased 580% over the following year.
See the live site in action at www.agpowermag.com
