What They Wanted
They wanted a hip skater image with a classic twist: relaxed, unconventional, cool, earthy. The also needed a new Website design that would integrate with their existing ecommerce system.
What We Did
We created a brand new logo that mixed the classic and modern styles. The design allowed for flexibility in use: the logotype and the initial icon could be used alone or separately, as needed.
We created a color scheme drawn from slightly faded urban colors to convey a relaxed, hip, and natural feel.
We created a fresh, clean Website design that would integrate with their existing ecommerce solution. The layout is traditional 3-column, but the swoosh relaxes the page.
Results
Site traffic increased immediately following the rollout of the redesign. Customer feedback included many positive comments about the new logo and colors.
