A Life Coach wanted to start her new business off on the right foot with a business name, logo, Website, and brochure that would project an established professional image.
What They Wanted
A Life Coach needed to start her new business off on the right foot with a business name, logo, Website, and brochure that would enable her to project an established professional image with a spiritual focus as well as educate and inspire people to take actions to improve their life. She wanted this site to be easy to use as her target audience has varying degrees of computer savvy.
Included in the site would be the following options:
- An area for informative articles
- Biography with credentials
- A page to educate the public about the benefits of having a life coach
- The ability to create newsletters and send them to subscribers
- List of workshops and upcoming events
- Downloadable intake forms
- Photos of women
- Ability to expand website in the future to include online payments for workshops as well as books yet to be created
She wanted her Website and marketing materials to reflect integrity and warm professionalism. She also wanted a positive message about the coaching profession with an underlying message of support that coaching can offer.
A brochure was also needed that would have a condensed version of the information contained on her website to give to potential clients at networking meetings or to send direct mail.
What We Did
Created logo
After an appropriate business name and tagline were chosen and a domain name secured, we created logo options that would convey to potential clients the warm professional image with integrity.
Created color scheme
We also created several color palette options that would create a feeling of calm, hope, and that would appeal primarily to the female audience.
Once these were chosen, the Website areas and navigation were roughed out with the ability to add on options as his business grew. A stock photo search was done to find appropriate images that would impress upon the viewer the spiritual focus of her business as well as images of women who are her target customers. This was presented to the client for her approval.
Created Website
We created a Website that is easy to read and simple to nagivate. It included features like search, events calendar, workshop signup, and articles. She can login and add or update content herself.
Created brochure
With the Website image well in hand and created, we proceeded with the brochure to match in order for the client to have a consistent business identity. We worked directly with the printing company to ensure that the client was happy with the quality of the printing.
Results
This client now has a business identity, Website and brochure that will grow with her new life coaching business.
See the live site in action at www.inspiredlivingcoachingservices.com
