What They Wanted
This innovative language instruction company needed to have a national brand image to help it grow. They wanted a Website that would handle multiple languages, show class schedules, and have community features for instructors and students. We took up the challenge.
What We Did
Created business identity
First, we created a logo that reflected the playful and innovative techniques used by the client to teach foreign languages. We toned it down to have a more conservative, corporate feel that would be appropriate for a national organization.
We also created a color scheme that conveys a fun and active learning environment, but that also represents a dependable, established company.
Created Website
To create a Website that met their requirements, we first worked with the client to map out the main actions and areas of the Website. Then, we created a template for the graphic design of the site to ensure a consistent experience across the entire site. Next, we created the individual pages and features of the site using the Drupal CMS (Content Management System), including:
- Full site text search
- News
- Multi-language support
- Member account creation and login
- Teacher members can manage their own blog, class schedule, and resources.
- Class schedule listing
Since we used a CMS, the client can edit the content of the entire site themselves.
Created marketing materials
We also created a complete suite of printed support materials, including
- Business cards
- Letterhead
- Flyers
- Print display advertisements
Results
This small business startup quickly got a brand identity and a Website that enables them to offer a unique value to their customers.
See the live site in action at www.languagecircus.com
