A Parenting Coach needed a Website that would be simple to use and update. The site needed to appeal to young couples in need of parenting direction.
What They Wanted
A parenting coach with an existing Website needed to update her business identity and Website that would help her market to young couples in need of parental guidance (see photo on left). She also wanted her clients to be able to sign up for newsletters using her existing Web-based e-newsletter service.
What We Did
Updated existing logo
We created a new logo that incorporated elements from her old logo. The updated logo projected a more professional and trusted image, while retaining an informal element.
Created color scheme
We suggested a color scheme that conveyed a feeling of energy and freshness that would appeal to a younger generation of parents.
Created Website
We
created a Website that clearly presented her content, had a sense of fun and movement, and was easy to navigate. The site uses the Drupal CMS, which allows the owner to update the site's content, including pages, articles, and quotes. The site's HTML document is optimized for search engines and for mobile access.
We integrated her 3rd party email service (Aweber.com) by adding signup forms for her 2 newsletters and creating custom confirmation pages. So, from the visitor's perspective, the entire signup and confirmation process takes place on her site.
We also searched for and purchased stock photos for the site.
Created business cards and letterhead
We
created business cards and letterhead using her new logo and colors that complimented the Website's color scheme. She wanted her letterhead in Microsoft Word format so she could create new letters and print them out with the letterhead.
Created email newsletter template
We created a newsletter template that incorporated her logo and color scheme for use with her enewsletter service (Aweber.com).
Results
The client was pleased with the results and the new image of her business.
View the Website live at www.Wright-OnCoaching.com
